How to Set Up BIMI for Brand Identity

What is BIMI?

BIMI (Brand Indicators for Message Identification) is a rising standard that allows companies to display their official brand logos directly inside the inbox view of supporting email clients. This builds brand trust, boosts open rates, and protects your brand from phishing.

Step-by-Step BIMI Requirements

BIMI is not a simple logo upload. You must meet strict security prerequisites before email clients will render your logo:

1. Strict DMARC: Your root domain must have DMARC configured with an enforcement policy of p=quarantine (at 100% pct) or p=reject.
2. SVG Logo Format: Convert your logo to a specific format known as SVG Tiny 1.2, which must be hosting-secured.
3. Verified Mark Certificate (VMC): Purchase a VMC from a trusted security provider (like DigiCert or Entrust) to verify logo ownership.

Finally, publish a DNS TXT record starting with v=BIMI1; l=https://... to publish your asset.